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#STREAM MOVIES IN THEATERS NOW PLUS#

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#STREAM MOVIES IN THEATERS NOW PLUS#

adults, with an unweighted margin of error of plus or minus 2 percentage points. 10 Websites To Watch Movies In Theaters For Free. Survey conducted April 30-May 3, 2022, among a representative sample of 2,210 U.S. The proliferation of streaming is still an existential threat to theaters, but for now, they may have found a compromise that at least allows for their immediate survival. Avid moviegoers still have a chance to see major releases in theaters first, while couch potatoes have to wait only half the time they used to before those films can be screened at home. The 45-day window, down from the 90 days that was once standard across the theatrical industry, appears to be the model that keeps the most parties happy. Even though the summer’s biggest titles, such as “Top Gun: Maverick,” “Jurassic World Dominion” and “Thor: Love and Thunder,” will open exclusively in theaters, many of them will arrive on streaming services or other digital platforms only 45 days later. Consumers will have plenty of movies to select from, and while studios and theater owners hope that will spur consumers to head to the multiplex, streaming remains a major obstacle.Ĭonsumers have grown used to the ease - and relatively low cost - of seeing the latest films at home. This summer, the box office will, for the first time in several years, resemble its makeup prior to the pandemic.

Among genres, action films were the only genre consumers said they would rather see in theaters.

Only 6% said they most preferred films to be released on streaming services without a theatrical component.

Despite consumers’ preference for streaming, they were equally clear that they at least want the option to see films in theaters.

Three in 5 consumers said they’d rather watch movies at home via streaming services, twice the share that said they prefer to watch movies in the theater.

The 45-day exclusive theatrical window - seen as a compromise between theaters and streaming platforms - was the second most popular method of distribution among consumers.

Studios have moved away from that model as theaters reopen and coronavirus cases fall.

consumers largely prefer movies to be released in theaters and on streaming platforms at the same time. The 45-day window could be a winning compromise