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YouTube uses this metric to measure and predict the performance of a channel or video. Watch Time is the estimated total minutes people spent viewing your content. Instead, it’s best to focus on Watch Time. Views alone can’t provide you with the insights you need to make impactful changes to your video strategy. There’s no denying that Views are a vital metric to track when determining the success of a video. Here are 10 powerful YouTube metrics you can use to improve your videos and grow your channel. Some of the images are from the new YouTube Studio, and some are taken from the Classic Creator Studio – but don’t worry, it’s easy to tell the difference between the two. Now, we’re going to get into those YouTube metrics you’ve been waiting for. When using the classic Creator Studio today, you can click the “Back to Studio Beta” link at the top of the left sidebar menu to return to the most current version of the YouTube analytics app. The image below shows the older Creator Studio. You can also switch back to “Creator Studio Classic” near the bottom of the page. If you want to access some of the features of the Creator Studio, you can do so in the left-hand column. When you log in, you’re automatically taken to the new YouTube Studio dashboard instead of the old Creator Studio dashboard. Old Creator Studioīefore we dive into the YouTube metrics, you need to know that the platform has recently upgraded its analytics from “Creator Studio” to the beta version of “YouTube Studio, which is far more intuitive and easy-to-use than the former. To learn more about each of these YouTube metrics, simply click on one to expand it further. The first is an overview and then there are three tabs which contain YouTube analytics metrics relating to what you’d like to achieve: Now, at the top of the YouTube Analytics dashboard, there are four tabs. Next, click “Analytics” in the left sidebar.Īnd you’re in! This is where the magic happens, my friend. Then you’ll be taken to the new YouTube Studio dashboard. It’s ready-and-waiting – all you have to do is use it! How Do I See Analytics on YouTube?įirst things first: To access your YouTube Analytics dashboard, click your profile picture at the top right of any YouTube page, and then click “YouTube Studio (beta).” You’ll understand why people share some videos, but not others. It’ll show you what keeps people glued to your content and what makes people click off.

It’s a goldmine once you learn the ropes of YouTube data analysis. YouTube Analytics is an invaluable tool that’s ready to clue you in on exactly how you can optimize your video strategy for success.

These things require a deep understanding of your viewers and your niche. And you need to form a personal connection with your viewers. You need to create high-quality content that provides real value. You need to understand your audience inside-out. The real key to YouTube success is constant improvement. The key to YouTube success isn’t clickbait titles, gaming YouTube’s algorithm, or hoping that one of your videos goes viral.